Get Fit. Lose Weight. Be a Better YOU.
Slogans like these constantly inundate us across media sources, and the premise is always the same: a healthy body is sexy, desirable, better. The opposite is similarly true: if you’re fat or obese, you aren’t just unhealthy, you’re sick. You need to be ‘cured.’
This moralization of “healthy” is symptomatic of a greater obsession and anxiety over our health in general, an obsession that has led to what Giovanni Borasi and Mirko Zardini, editors of Imperfect Health, call “medicalization; a process in which ordinary problems are defined in medical terms and understood through a medical framework” (15). The book has been published by the Canadian Center for Architecture with Lars Müller Publishers, and it is part of an exhibit accompanied by an online TV channel.
